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navigating the intersection of financial planning and investment management

  • Writer: Susan Deveney
    Susan Deveney
  • Aug 19
  • 4 min read

Updated: Sep 16

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Financial planning and investment management are two pillars of a comprehensive approach to long term wealth management. While each plays a crucial role in helping individuals and their legacy entities achieve their financial goals, integrating both can create a more effective strategy for building and preserving wealth. This article will explore how financial planning and investment management intersect, how they complement each other, and the benefits of aligning these two disciplines for long-term economic success.


Understanding Financial Planning and Its Role


Financial planning involves creating a roadmap for an individual's or a business's economic future. It starts with assessing current economic situations and goals, such as retirement, purchasing a home, funding education and philanthropy. From there, financial planners create strategies that outline how to achieve these objectives, taking into account income, expenses, debt, taxes, and governance. By considering these factors, a financial plan can clarify how to allocate resources wisely and prepare for anticipated and unforeseen events.


Furthermore, the financial planning process includes periodic reviews to track progress toward goals and adapt to changing life circumstances. For example, life events like marriage, children, or career changes may alter one's financial goals, requiring adjustments to the plan. Financial planners provide ongoing support and guidance to ensure that the financial plan remains aligned with their clients' evolving needs and aspirations.


Investment Management Explained


Investment management, on the other hand, is the process of overseeing an individual or institution's investments to achieve strategic financial objectives. This can include managing portfolios of stocks, bonds, real estate, or other asset classes. The goal of investment management is to optimize returns while managing risk. Professional investment managers use a variety of strategies, such as proprietary research, diversification, asset allocation, and risk tolerance assessment, to build portfolios that match their clients’ needs and goals.


Investment management is not a one-time activity but a dynamic process that requires continuous monitoring and adjustment. Markets fluctuate, and the value of assets changes, so investment managers must stay informed about market trends, industry developments, economic factors, and geopolitical events that may impact investment performance. Regular portfolio rebalancing ensures they align with the investor's risk tolerance and financial objectives.


Bringing Financial Planning and Investment Management Together


Integrating financial planning and investment management could be an effective way to align an individual’s or organization’s broader economic goals with specific investment strategies. Financial planning provides the "big picture," focusing on long-term objectives, while investment management focuses on the actions needed to achieve those goals through investments. Both functions can help ensure a cohesive strategy to reach financial objectives by working in tandem.


For example, a well-constructed financial plan may reveal that an individual is saving for retirement and leaving enough wealth for future generations. The investment manager can tailor an investment strategy to match the retirement timeline, risk tolerance, and desired income levels. This synchronized approach maximizes the potential for reaching those retirement goals and minimizes the risks that could derail progress. Additionally, by monitoring the financial plan and the investment portfolio, advisors can make adjustments to stay on track.


The Benefits of a Unified Approach


A unified approach to financial planning and investment management offers several advantages. First and foremost, it ensures a holistic view of an individual's or a business's economic health. By combining both strategies, clients are less likely to overlook important details, such as tax implications, risk exposure, or liquidity needs, which could affect the overall financial picture. This integrated strategy allows for more informed decision-making, which can help lead to better outcomes.


Additionally, when financial planning and investment management are integrated, it simplifies the process of managing wealth. Clients only need to work with one advisor or team that understands their financial goals and investment strategy. This streamlined approach can save time, reduce complexity, and ultimately lead to more consistent results. Advisors who fully understand their clients' financial situations are better equipped to anticipate challenges and make adjustments to both the plan and the portfolio when necessary.


Tailored Risk Management Strategies


Both financial planning and investment management focus heavily on risk management, but they approach it differently. Financial planning incorporates risk management strategies to protect against life's uncertainties, such as illness, job loss, or natural disasters. Insurance, estate planning, and emergency savings are typically considered to help safeguard against these risks. Investment management, on the other hand, focuses on managing market and industry risks by diversifying investments and adjusting portfolios based on risk-adjusted returns.


By combining both approaches, individuals and their legacy organizations can create a comprehensive risk management strategy. For instance, a financial planner may recommend a certain level of insurance coverage to protect a client’s income, while an investment manager can diversify investments to mitigate market volatility. These strategies provide a multifaceted risk management approach that safeguards current and future financial well-being.


Adapting to Life’s Changes


As life changes, typsically so do financial goals. Whether it’s a career shift, a change in family structure, or the onset of retirement, financial planning and investment management must adapt to these evolving circumstances. Regular updates to financial plans and investment strategies help ensure that goals remain achievable, even as life introduces new challenges.


For example, a young professional may start by prioritizing building an emergency fund and saving for a down payment on a home. Over time, their focus may shift to retirement savings or funding their children's education. Investment strategies also need to evolve accordingly. A diversified investment portfolio suitable for a 30-year-old might be more aggressive, whereas one for a 55-year-old nearing retirement may prioritize income generation and less volatile assets. By working together, financial planning and investment management can seek to adjust to meet these new priorities.


The intersection of financial planning and investment management creates a robust framework for achieving strategic long-term financial goals. By integrating both, individuals and businesses can take advantage of a holistic approach that addresses immediate needs and future aspirations. Each discipline complements the other, with financial planning offering direction and investment management providing the necessary resources to reach those goals. Together, they empower clients to navigate wealth-building complexities, helping to bring about economic success that is possible and sustainable.

 
 
 

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Disclaimer: all opinions expressed here is for informational and entertainment purposes only and should not be interpretted as investment advice or solicitation of interest. The author and contributors may hold positions in the areas discussed or linked on this website. ​

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